Camera manufacturers compete with each other using "buzz words" and price. A high Megapixel rating only offers more "perceived value" to shoppers who have not researched, or understand how a digital camera system operates. Many other digital camera manufacturers play the "high Megapixel" chip game to attract the simple minded
shopper. Then to keep the retail selling price competitive, they cut corners by substituting a low grade image processor, and substandard lens, and the marketing people hit the "desired price point". This intelligent, and successful method of deception is what creates volume sales, profits, and YOUR embarrassing low quality pictures. The truth is that most digital cameras exceeding 10 Mpx will produce a lower quality of underwater picture because the
camera can see, and will record all of the millions of miniature suspended particles and bubbles in the water. When taking pictures underwater, the least important factor may well be the number of Mpx available. Having a high grade lens and powerful flash is far more important. Any high Mpx camera, combined with a cheap optics and a substandard image processor may win the Mpx numbers game, but it will only create disappointing pictures.

There are only two types of photographers. Those that want a simple small point and shoot travel camera to capture memories, and those more technical types who demand more creativity. Our Canon SD series can do both. Outstanding Macro close up pictures that do not require an external optional lens or expensive external strobe lighting. The picture quality is excellent for 8" x 12" print size.

The ability to obtain excellent underwater pictures is not as complex as you might think, if you have the right
camera. An important factor is to use the highest quality lens. Canon perfected the optical camera lens designs many years ago, just ask any professional. With the S3-IS & SD800, the problem of the "Shaky hands" and blurred photos becomes a thing of the past. The Canon exclusive Optical Image Stabilizer makes functioning in a 3-D
neutral buoyancy environment as simple as sitting in your favorite chair, and they have few digital competitors.
The "Brains" of a camera is the image processor. This is just as important as what image the camera CCD chip set can actually see. This is where the "other guys" always drop the ball to cut costs. Camera reliability is also an
important issue. Our research tells us that over 84% of our new Canon digital camera customers already own a
non-Canon "low bid" digital camera. This is why they are out shopping again, because that "bargain camera" they purchased on the internet did not live up to their expectations. Our Canon models will!
We love selling the Canon products because they always exceed OUR customers expectations!
Of course, Scuba divers need a secure underwater housing with easy controls to operate. One that will NOT leak and turn your camera into expensive scrap. Canon has perfected the housing. Time to research the frequency of
repair issues with the competitor products. Canon becomes the only choice for a trouble free, diving vacation.